For Angelo’s Coal Fired Pizza, Leah developed a brand identity inspired by the intense heat and character of traditional coal fired ovens. The logo features a flame forming the letter “A,” representing Angelo’s and emphasizing the fiery temperatures that define the restaurant’s flavour. A distressed black circle surrounds the mark, referencing coal, a rough sedimentary black rock, and informing the brand’s authentic aesthetic. The project included the design of the logo, business cards, pizza box packaging, and exterior restaurant front signage, along with prepress and production to ensure the brand translated seamlessly from print materials to the physical restaurant. Interior Design by Irfan Bukhari @bukharidesignbuild