About the
Project
Aldo's Italian Food Truck is a tribute to the founder's father, Aldo, a self-taught culinary virtuoso. Inspired by Italian food cart street vendors.
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ClientCarina Teofilo
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RoleDesign & Production
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Instagram
The
Vision
Aldo’s Food Truck logo reflects the heart of Italian street food and honors its namesake’s legacy. The primary logo features a customized vintage-style font, lace border, and a detailed line-drawn panini—representing the mouthwatering panini and other Italian specialties on the menu. The overall design blends nostalgic charm with artisanal detail, capturing both tradition and taste.
The
Process
The design process for Aldo’s Food Truck and branding began with research into Italian street food culture, the founder’s personal story and visions from her pinterest board. Working closely with the client, we explored ways to honor her family's legacy while building a brand identity that felt both nostalgic and authentic. Through collaborative concept development, careful refinement, and attention to detail, the final design captures the warmth, tradition, and craftsmanship at the heart of the food truck.
