The design process for Aldo’s Food Truck and branding began with research into Italian street food culture, the founder’s personal story and visions from her pinterest board. Working closely with the client, we explored ways to honor her family's legacy while building a brand identity that felt both nostalgic and authentic. Through collaborative concept development, careful refinement, and attention to detail, the final design captures the warmth, tradition, and craftsmanship at the heart of the food truck.